Ten years in three months
Gen Z presents a fresh challenge for the British Army.
Mobile-first, empowered, and decisive, the next generation of recruits are the leading experts in digital.
Against the backdrop of an unpredictable UK employment market and a general lack of knowledge on the British Army, the digital recruitment experience is the mid-funnel, make-or-break moment for Gen Z.
Untouched for ten years, the Army Jobs website would need to be transformed into a cohesive and surprising digital customer experience.
We did it in just three months.
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“Client feedback quote”
Potential new customers more likely to work with Cox EU as a result of the new brand
Increase in page views
Want to know how you can connect with your next generation?
Speak to Head of Business Development, Coris Leachman